Bharat 1951 is a third-generation export house that has partnered with the world’s leading brands, crafting contemporary, timeless rugs while championing artisan livelihoods and natural materials. The challenge? Honoring a legacy. Their original lotus logo, hand-drawn by the founder’s father, needed to be reimagined—rooted in heritage yet undeniably modern. We shaped a refined identity system, sub-brand marks, storytelling, and a pitch deck, ensuring Bharat 1951’s brand presence is as enduring as the craft it upholds.
Branding
Creative
Direction
Deck
Social
Print
&
Publication
2024
Branding
Creative
Direction
Deck
Social
Print
&
Publication
2024
Bharat 1951
Bharat 1951 is a third-generation export house that has partnered with the world’s leading brands, crafting contemporary, timeless rugs while championing artisan livelihoods and natural materials. The challenge? Honoring a legacy. Their original lotus logo, hand-drawn by the founder’s father, needed to be reimagined—rooted in heritage yet undeniably modern. We shaped a refined identity system, sub-brand marks, storytelling, and a pitch deck, ensuring Bharat 1951’s brand presence is as enduring as the craft it upholds.
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