At the centre of Lighthouse Project’s evolution was a pivotal realization: that to stay relevant and impactful in a post-COVID world, the brand needed to more powerfully express its deeper purpose—the transformation of youth into conscious citizens and future changemakers. We reimagined their identity to feel wise yet welcoming, vibrant yet grounded, capturing both the joyful energy of mentorship and the profound inner transformation it sparks for both mentor, and mentee. Inspired by the symbolism of the spiral, the new branding reflects the idea of purpose unfolding from within. The result? A dynamic, future-facing brand experience that feels both spiritually rooted and full of hope.
Branding
Creative
Direction
Deck
2024
Branding
Creative
Direction
Deck
2024
Lighthouse Project
At the centre of Lighthouse Project’s evolution was a pivotal realization: that to stay relevant and impactful in a post-COVID world, the brand needed to more powerfully express its deeper purpose—the transformation of youth into conscious citizens and future changemakers. We reimagined their identity to feel wise yet welcoming, vibrant yet grounded, capturing both the joyful energy of mentorship and the profound inner transformation it sparks for both mentor, and mentee. Inspired by the symbolism of the spiral, the new branding reflects the idea of purpose unfolding from within. The result? A dynamic, future-facing brand experience that feels both spiritually rooted and full of hope.
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