For Folk, we developed a brand identity that bridges culture with contemporary design, for a consultancy serving purpose-driven founders in the craft space. Our solution balances warm, earthy tones that honour hand made, with modern typography and spacious layouts that signal clarity. Extending their identity system, across digital assets, we created a visual language that feels rooted in community while being forward-thinking—perfectly reflecting Folk’s role in guiding artisans and changemakers from craft to cultural impact.
Branding
Strategy
Web
Design
Deck
Social
2024
Branding
Strategy
Web
Design
Deck
Social
2024
Folk
For Folk, we developed a brand identity that bridges culture with contemporary design, for a consultancy serving purpose-driven founders in the craft space. Our solution balances warm, earthy tones that honour hand made, with modern typography and spacious layouts that signal clarity. Extending their identity system, across digital assets, we created a visual language that feels rooted in community while being forward-thinking—perfectly reflecting Folk’s role in guiding artisans and changemakers from craft to cultural impact.
Inspired by the concept of building a community that is welcoming and inclusive - where the strength of the community lies in the unique and diverse perspectives that fuel creativity and drive positive change
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