At the core of Khel was a clear belief: that play is the most powerful pathway for a child's growth and development. Born from months of research into how children build skills, Khel set out to create modular toys and furniture that grow with your child.
Our challenge was to shape an identity that felt both imaginative and grounded—appealing to children and reassuring to parents. We crafted the brand strategy, messaging, and tone of voice, and extended it into an earthy, approachable visual identity complemented by playful illustrations. Rooted in Sustainability, Community, and Play, Khel’s new brand world brings the magic of play to life.
Branding
Strategy
Print
&
Publication
Packaging
Illustration
Creative
Direction
Social
2024
Branding
Strategy
Print
&
Publication
Packaging
Illustration
Creative
Direction
Social
2024
Khel
At the core of Khel was a clear belief: that play is the most powerful pathway for a child's growth and development. Born from months of research into how children build skills, Khel set out to create modular toys and furniture that grow with your child.
Our challenge was to shape an identity that felt both imaginative and grounded—appealing to children and reassuring to parents. We crafted the brand strategy, messaging, and tone of voice, and extended it into an earthy, approachable visual identity complemented by playful illustrations. Rooted in Sustainability, Community, and Play, Khel’s new brand world brings the magic of play to life.
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