Nut-o-Licious entered a crowded market where most snack brands leaned heavily on 'natural,' 'organic,' and 'high-quality' cues—often conveyed through rustic, earthy packaging. Through research, we uncovered a gap: consumers were craving something crunchy they could snack on guilt-free, without it feeling overly serious or 'health-first.' We positioned Nut-o-Licious as a fun, energetic brand that embraced playfulness over earnestness. The result was a vibrant, joyful identity designed to jump off the shelf, signaling tasty satisfaction with just the right hint of better-for-you.
Branding
Packaging
Illustration
2024
Branding
Packaging
Illustration
2024
Nut-O-Licious
Nut-o-Licious entered a crowded market where most snack brands leaned heavily on 'natural,' 'organic,' and 'high-quality' cues—often conveyed through rustic, earthy packaging. Through research, we uncovered a gap: consumers were craving something crunchy they could snack on guilt-free, without it feeling overly serious or 'health-first.' We positioned Nut-o-Licious as a fun, energetic brand that embraced playfulness over earnestness. The result was a vibrant, joyful identity designed to jump off the shelf, signaling tasty satisfaction with just the right hint of better-for-you.
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Mother Swear
Packaging,
Illustration,
Branding,
Kyoorius Designyatra
Branding,
Social,
Creative
Direction,
Folk
Deck,
Branding,
Strategy,
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