Mother Swear was born from a simple realisation: after nearly two decades in the fashion industry, the founder saw how seriously fashion was taken—when, at its core, it’s just a playful, personal form of self-expression. Mother Swear set out to challenge this, building a lifestyle brand rooted in the joy of dopamine dressing—where getting dressed, decorating your life, and choosing what you surround yourself with feels freeing, curious, and completely unserious, just like it did when we were kids.
We created a brand for a lifestyle store inspired by the spirit of childhood play—promises whispered on the playground, secrets shared with friends—and reimagined it through an elevated, grown-up lens. Through bold storytelling, a vibrant identity, and a playful tone of voice, Mother Swear invites adults to spark joy in their everyday lives, no matter how grown-up they are.
Branding
Illustration
Creative
Direction
Packaging
Web
Design
2024
Branding
Illustration
Creative
Direction
Packaging
Web
Design
2024
Mother Swear
Mother Swear was born from a simple realisation: after nearly two decades in the fashion industry, the founder saw how seriously fashion was taken—when, at its core, it’s just a playful, personal form of self-expression. Mother Swear set out to challenge this, building a lifestyle brand rooted in the joy of dopamine dressing—where getting dressed, decorating your life, and choosing what you surround yourself with feels freeing, curious, and completely unserious, just like it did when we were kids.
We created a brand for a lifestyle store inspired by the spirit of childhood play—promises whispered on the playground, secrets shared with friends—and reimagined it through an elevated, grown-up lens. Through bold storytelling, a vibrant identity, and a playful tone of voice, Mother Swear invites adults to spark joy in their everyday lives, no matter how grown-up they are.
SEE MORE WORK
Nut-O-Licious
Packaging,
Branding,
Illustration,
Kyoorius Designyatra
Branding,
Social,
Creative
Direction,
Payal Khandwala
Creative
Direction,
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