Inspired by the ocean, Oshin comes alive amidst salty air and sandy skin. Meaning ‘deep water’ in Sanskrit, ‘Oshin’ is the embodiment of clothing inspired by a life lived close to the sea. Designed to fit you like second skin, their clothes are all about the island life.
We brought this vision to life through an identity that stirs the senses and transports you instantly to the coast. Drawing from the organic textures and moods of the ocean, the brand world extended across social media, print collateral, and signage, creating a visual and emotional experience as fluid and natural as the sea itself.
Branding
Print
&
Publication
Creative
Direction
Illustration
2024
Branding
Print
&
Publication
Creative
Direction
Illustration
2024
Oshin
Inspired by the ocean, Oshin comes alive amidst salty air and sandy skin. Meaning ‘deep water’ in Sanskrit, ‘Oshin’ is the embodiment of clothing inspired by a life lived close to the sea. Designed to fit you like second skin, their clothes are all about the island life.
We brought this vision to life through an identity that stirs the senses and transports you instantly to the coast. Drawing from the organic textures and moods of the ocean, the brand world extended across social media, print collateral, and signage, creating a visual and emotional experience as fluid and natural as the sea itself.
Rhea’s vision for the brand was for it to feel effortless and timeless. She designs clothes that feel like second skin - that make women feel sexy and confident. So it was important the brand identity felt refined, while also staying true to its inspiration: the deep ocean. For the logo, we crafted a custom word mark to 01/ subtly allude to the movement of waves and 02/ to feel elevated enough for a luxe brand.
The Oshin color palette is heavily inspired by the sand and ocean - shades of topaz, teal, beige and ecru.
All the printed collaterals that became brand touchpoints along the customer’s retail journey were designed to evoke the essence of coastal luxury. Clothing labels and shopping totes crafted from earthy linen fabric, postcards and thank you notes printed on handmade paper, a custom sea salt perfume for the in-store scent, linen curtains and natural materials like cane & rattan being used in the store - were all an extension of bringing the sensorial experience of the beach, to the customer journey.
We also developed a creative direction for the social media, defined guidelines for photoshoots and created assets and icons for their social presence.
SEE MORE WORK
Ananya Kewalramani
Packaging,
Creative
Direction,
Branding,
Payal Khandwala
Creative
Direction,
Style Junkiie
Illustration,
Creative
Direction,
Web
Design,
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